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Commitment to Quality & Safety

For Effective and Safe Product


Commitment to Quality & Safety

At Nova we place the health and safety of our consumers at the heart of our business. Our extensive range of vitamins, minerals, herbal extracts, functional foods and natural skin care products is developed by in-house pharmacists using high-quality ingredients from around the world and manufacture the products that strictly adhere to current good manufacturing practice (cGMP) guideline and comply with the regulations as set by the government.

Best Possible Ingredients

Nova works with some of the world’s leading raw material suppliers, going to great lengths to source high quality ingredients that comply with our strict ingredients policy. It’s these ingredient choices that underpin the efficacy and quality of our finished products.

Our strategic sourcing team travels the world to ensure we have transparency over the supply chain safeguarding quality and alignment to our 4 Brand Promises. For example, when we sourcing our natural Astaxanthin, we conduct audits of the Astaxanthin farm in Yunnan, China has provided us with the assurance that only natural Astaxanthin is going into our product.

Natural Source Of Raw Material: ASTAXANTHIN

Natural astaxanthin produced by the microalgae Haemotoccus pluvialis, is a powerful antioxidant that protects the body from oxidative stress and inflammation. But due to astaxanthin’s growing popularity as a health supplement, supplies of synthetic astaxanthin is increasing in the market This poses a problem because, compared to natural astaxanthin, synthetic astaxanthin is:

• Synthesized from petrochemicals in a laboratory.
• 20-50x weaker as an antioxidant.

Natural Raw Material
Natural Raw Material
Natural astaxanthin is 20 to 50 times stronger in antioxidant strength than synthetic astaxanthin due to its chemical structure.
Natural Raw Material

Ensuring Quality And Safety Of Raw Material

Visiting Astaxanthin farm in Yunnan, China has provided us with the security of knowing that only natural astaxanthin is going into the products that we’re creating for our customers. This visit is part of our commitment to the 4 Brand Promises, which is our promise to create safe and effective products for our customers.

Astaxanthin farm in Yunnan, China. The red tubes house the microalgae, Haematococcus pluvialis, which creates astaxanthin on exposure to sunlight. This visit is part of our commitment to create safe and effective products for our customers.

Good Manufacturing Practices (GMP) Certified Facility

The predominantly purpose of implementing GMP in the manufacture is to ensure that the quality requirements of all Nova products are met and consistently maintained to safeguard public health.

As a Malaysia company, Nova adheres to the most rigorous quality and safety standard in Asia. Nova relies on multiple quality measures to ensure our products meet the highest standards. We practice accordance to the general guidelines on Good Manufacturing Practices recommended by Ministry of Health Malaysia.

At Nova GMP certified manufacturing facilities, we conduct rigorous quality assurance by ensuring proper work environments, enforcing work rules and etiquette, performing inspections and checks throughout the manufacturing process, from acceptance and usage of raw materials, packaging and delivery of the final product to our consumer. These procedures comprising of 126 standard operating procedures, batch processing records, quality management standards, HALAL and cGMP.

Furthermore, to maintain GMP certification, the facilities are periodically inspected and audited by National Pharmaceutical Regulatory Agency (NPRA) to ensure continuous compliance in the areas of personnel, manufacturing plant, sanitation, equipment, quality operation, production and process controls, warehouse, distribution, and post-distribution practices.