Effectiveness Matters
Each formulation is based on an in-depth knowledge of the principles and practice of product formulation, along with rigorous and comprehensive research of the latest scientific advancements in natural medicine.
Innovative Formulations
Nova’s products are developed by an experienced and dedicated team of formulators led by our co-founder, managing director and chief research officer, Mr Phang Nyie Lin.
Each formulation is based on an in-depth knowledge of the principles and practice of product formulation, along with rigorous and comprehensive research of the latest scientific advancements in natural medicine.
Following are 5 distinctive key features used in formulating our health and nutritional solutions to improve the efficiency in delivering key ingredients for maximum effectiveness.
Testing The Raw Material : ANTHOCYANINS
Anthocyanins are antioxidants that provide berries with their anti-aging and health benefits. In order to provide our customers with a berry-containing product that is effective, it is essential to ensure that anthocyanins are present in the final product.
However, determining the content of anthocyanins in the starting raw material can be challenging. This is because anthocyanins have no specific taste, look or smell. The only way to ascertain the presence of anthocyanins in the final product is by assaying the raw materials before they are used in manufacturing of the final product.
Figure 1 and Figure 2 show the results from testing berry powder before manufacture. The peaks show if anthocyanins are present in the berry powder sampled.


Nationwide