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Effectiveness Matters

Each formulation is based on an in-depth knowledge of the principles and practice of product formulation, along with rigorous and comprehensive research of the latest scientific advancements in natural medicine.

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Innovative Formulations

Nova’s products are developed by an experienced and dedicated team of formulators led by our co-founder, managing director and chief research officer, Mr Phang Nyie Lin.

Each formulation is based on an in-depth knowledge of the principles and practice of product formulation, along with rigorous and comprehensive research of the latest scientific advancements in natural medicine.

Following are 5 distinctive key features used in formulating our health and nutritional solutions to improve the efficiency in delivering key ingredients for maximum effectiveness.

Testing The Raw Material : ANTHOCYANINS

Anthocyanins are antioxidants that provide berries with their anti-aging and health benefits. In order to provide our customers with a berry-containing product that is effective, it is essential to ensure that anthocyanins are present in the final product.

However, determining the content of anthocyanins in the starting raw material can be challenging. This is because anthocyanins have no specific taste, look or smell. The only way to ascertain the presence of anthocyanins in the final product is by assaying the raw materials before they are used in manufacturing of the final product.

Assay Results Of 2 Berry Powders

Testing Raw Material
Testing Raw Material
Two different powders with no difference to the naked eyes can only be differentiated by assaying the raw materials with High-Performance Liquid Chromoatograph (HPLC).

Figure 3 and Figure 4 show the results from testing berry powder before manufacture. The peaks show if anthocyanins are present in the berry powder sampled.

Testing Raw Material Figure 3: Lab results showing the presence of anthocyanins in the berry powder sampled. The presence of anthocyanins in the starting raw material will result in a final product that is effective and beneficial for customers.
Testing Raw Material Figure 4: Lab results showing the absence of anthocyanins in the berry powder sampled. The absence of anthocyanins in the starting raw material will result in an ineffective product that will not be beneficial for customers.
Trusted for more than 31 Years
More than 139 SKUs
Serving more than 450 Retail Pharmacies
Nationwide