Effectiveness Matters
Each formulation is based on an in-depth knowledge of the principles and practice of product formulation, along with rigorous and comprehensive research of the latest scientific advancements in natural medicine.
Innovative Formulations
Nova’s products are developed by an experienced and dedicated team of formulators led by our co-founder, managing director and chief research officer, Mr Phang Nyie Lin.
Each formulation is based on an in-depth knowledge of the principles and practice of product formulation, along with rigorous and comprehensive research of the latest scientific advancements in natural medicine.
Following are 5 distinctive key features used in formulating our health and nutritional solutions to improve the efficiency in delivering key ingredients for maximum effectiveness.
Sustained-Release
Our sustained-release technology offers longer protection and better outcomes by maintaining a steady concentration of water-soluble active ingredients in the body. The challenge with water-soluble active ingredients such as ALA, Vitamin C and glucosamine is their short duration of action. Our sustained-release technology overcomes this challenge by delivering water-soluble active ingredients to the body up to 10 hours, thus prolonging their duration of action.
Actisof
Our Actisof technology offers a consistent, and effective delivery of fat-based active ingredients by making these ingredients readily available for absorption upon consumption. Fat-based active ingredients such as vitamin E, fish oil, black cumin oil and EPO are not readily absorbed by the body because they rely on bile acids for absorption. However, bile acids production varies in each individual and is affected by diet and lifestyle. Hence, relying on bile acids can cause erratic absorption of fat-based active ingredients which compromises the absorption of these ingredients to the body. Actisof eliminates the reliance on bile acids for the absorption of fat-based active ingredients. Hence, allowing consistent and effective delivery of the fat-based ingredients.
PhytoMatrix
Our PhytoMatrix technology is a matrix formulation that improves the delivery of plant-based active ingredients to the body. Developing effective products containing plant-based active ingredients require overcoming two challenges – stabilizing the active ingredient and optimizing its absorption. PhytoMatrix overcomes these challenges by improving the stability and solubility of plant-based active ingredients for optimal absorption and better outcomes.
Standardized Extract
Standardized extracts provide a consistent and measurable dose of plant-based active ingredients to the body for better outcomes. Plants produce inconsistent amounts of actives, which are dependent on their growing, harvesting, transport, and storage conditions. These inconsistencies are key challenges in developing effective formulations containing plant-based active ingredients. Standardization overcomes these inconsistencies to provide a consistent and measure dose of plant-based active ingredients to the body for better outcomes.
Low Glycemic Index (GI)
Low GI functional foods are healthier for the body because low GI foods help keep blood sugar levels stable. Low GI foods cause a slower and lower rise in blood sugar and insulin levels, making these foods suitable for diabetics, pre-diabetics, and people concerned about high blood sugar levels. Our low GI formulation is used in functional foods containing carbohydrates, such as our balanced and complete nutritional drinks, and bakery goods.
Testing The Raw Material : ANTHOCYANINS
Anthocyanins are antioxidants that provide berries with their anti-aging and health benefits. In order to provide our customers with a berry-containing product that is effective, it is essential to ensure that anthocyanins are present in the final product.
However, determining the content of anthocyanins in the starting raw material can be challenging. This is because anthocyanins have no specific taste, look or smell. The only way to ascertain the presence of anthocyanins in the final product is by assaying the raw materials before they are used in manufacturing of the final product.
Figure 1 and Figure 2 show the results from testing berry powder before manufacture. The peaks show if anthocyanins are present in the berry powder sampled.
Figure 1: Lab results showing the presence of anthocyanins in the berry powder sampled. The
presence of anthocyanins in the starting raw material will result in a final product that is
effective and beneficial for customers.
Figure 2: Lab results showing the absence of anthocyanins in the berry powder sampled. The
absence of anthocyanins in the starting raw material will result in an ineffective product that
will not be beneficial for customers.Nationwide