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Health Literacy

At Nova, we promote health literacy because we believe in empowering consumers understand and use, correct and relevant health information to make informed decisions about their health.

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Health Literacy

At Nova, we promote health literacy because we believe in empowering consumers understand and use, correct and relevant health information to make informed decisions about their health. Here are some of the steps we’re taking to promote health literacy among our consumers:

  • We select our wellness partners with care, and make our health and nutritional supplements available to healthcare practitioners, like pharmacies, hospitals and health clinics. This will enable consumers to receive the proper care and advice whenever they use a Nova product.
  • Our team of product specialists are made up of healthcare practitioners including pharmacists, nutritionists and dietitians, who are experienced and qualified to advise on health and nutrition.
  • Our product specialists are trained to help consumers make informed decisions about health, and to provide consumers with health information based on science and research.

Many consumers are increasingly relying on the internet as their primary resource for health information, including information about their illnesses, treatment options, dietary advice and disease prevention. However, the quality of information on the internet varies widely. It is an ever-present challenge for consumers to be able to separate correct information based on science and research, from incorrect information based on hearsay.

Following incorrect health information can have a major detrimental impact on consumers’ health and wellbeing. In their search for health advice, consumers could inadvertently come across sites that promote certain products or treatments not based on science, medical evidence or professional guidelines. Consumers may also unknowingly receive and share incorrect health information to their friends and family, further contributing to the problem.

In today’s information age, being able to recognize correct and relevant health information based on science and research matters, and this is why we’re all for promoting health literacy among our consumers. Health literacy will empower consumers to recognize correct and relevant health information based on science and research, thus allowing them to use this information to make informed decisions about their health, thus enabling them to celebrate life.